Welcome to Born in the City's Blog Posts

Broadway Lotteries 101
Broadway lotteries are a way to purchase discounted tickets to popular Broadway shows. To enter an online lottery, a person must visit the show’s official website. BornInTheCity.com is a centralized location that links to these sites.
Latest Posts

Broadway Lottery & Rush in 2026: We Audited All 66 Running Shows
Data study, June 4, 2026. We pulled every running Broadway and Off-Broadway show in our database and audited its lottery, rush, and cheap-seat programs — every link verified by our daily sync. Nobody else publishes this table, which is exactly

Tony Awards 2026: How to Watch, Who’s Nominated, and Who Takes Home the Hardware
The Tonys hit Radio City this Sunday. How to watch, who’s nominated, and our picks for every big category — entered into the record before anyone can check our math.

TodayTix Lottery & Rush: How It Works, Entry Times, and Current Shows
TodayTix is the odd one out among Broadway lottery platforms — it is not run by a theater owner or the industry trade group, it is a third-party app that resells discounted and same-day tickets, and it bundles three different

Hiptix: Roundabout Theatre Company’s $25 Ticket Program for Under-35s
Hiptix is not a lottery. That’s the first thing to know. You don’t enter a random drawing and hope — you join a free membership program and then buy $25 tickets to any Roundabout Theatre Company show whenever you want,

Telecharge Rush Lottery: How It Works, Two Daily Draws, and Current Shows
Telecharge Rush is the Shubert Organization’s lottery system, running at rush.telecharge.com. Shubert owns or operates about 20 Broadway theaters — the Booth, the Broadhurst, the Music Box, the Imperial, the Majestic, the Shubert, the Schoenfeld, and more. If a show

Broadway Direct Lottery: How It Works, Entry Rules, and Current Shows
Broadway Direct is the Broadway League’s own lottery platform. The Broadway League is the industry trade association that represents producers and theater owners — so when the industry runs its own lottery rather than hiring a third party, it goes



