Your insider’s guide
to seeing Broadway
like a New Yorker.
A third-generation New Yorker tracks every active lottery in town, writes the actual playbooks, and passes extra winning tickets to subscribers. No tourist traps. No corporate filler. Just $40 seats — sometimes premium tiers up to $99 — won by someone who knows the system.
How it works ↓ View lottery hub → Join the Inner Circle →Three things, done well.
Born in the City is run out of a Midtown apartment by one person. Coverage is what a local would tell you over a beer, not what TripAdvisor would.
We track every lottery in town.
49 active Broadway and Off-Broadway lotteries right now, updated daily across all four operators — Broadway Direct, Lucky Seat, TodayTix, and Telecharge.
View the lottery hub →We write the actual playbook.
Pro tips on entry timing, multi-show stacking, what to do when you win, and the standing-room secret nobody uses. Fifteen years of lottery wins distilled into one guide.
Read the 2026 guide →Subscribers get my extra winning tickets.
When I win lottery seats I can’t use — common when stacking 4-6 shows a day — the Winner List gets the email first. Sold at the discounted lottery price. Plus a Monday newsletter with new openings and lottery launches.
Both signups →$40 seats up for grabs right now.
Eight high-demand shows running a lottery this week. 41 more on the full hub.
How to Win Every Broadway Lottery in 2026
Every operator. Every pro tip. Every show with an active lottery. Written by a New Yorker who has won hundreds.
Read the guide →Bradford Buonasera.
Third-generation New Yorker.
Born and raised in the same Midtown Manhattan building his mother and grandmother grew up in. Fifteen years of Broadway lottery entries, hundreds of cheap-seat wins, and zero tourist traps. Lives in Kips Bay with his wife and two daughters.
Got questions? Hit me up at brad@borninthecity.com. See you in the front row.